What’s in a name?
Who are we as a group? What do we represent? What is our purpose? What face do we want to show the world?
LIGHTNING STRIKE says it all.
Spending four weeks getting to know one another has given rise to a host of amazing metaphors that led us to determine our company name.
We began this process thinking about our common experiences, the books we have read, the team exercises and challenges we have worked through and the songs we have sung. The idea of who we are began to surface as we thought of ourselves through metaphor.
The most powerful metaphors were a mirror, presented our first day of school while thinking about what we see, a dot, coming directly from Peter Reynold’s inspirational children’s book, and lightning, an idea generated through an experience with a Congolese fishing song.